Meta Platforms: seasonality, event history and insights
In October, Meta Platforms has averaged -2.47% and risen in 43% of 14 years (2012 to 2025). We rate the October pattern as no clear pattern.
Last close 738.88 on October 6, 2026: -0.41% on the day, +12.22% this year, +1.89% so far in October.
Technicals
| Signal now | Date | Past cases | Avg next 20 sessions | Higher after |
|---|---|---|---|---|
| 50-day crossed above 200-day | Oct 6 | 7 | +7.27% | 100% |
Month by month
| Month | Average | Median | Up years | Last 10 years | Best | Worst | Years | Pattern |
|---|---|---|---|---|---|---|---|---|
| January | +9.15% | +9.38% | 71% | +9.27% | +27.16% | -6.86% | 14 | strong |
| February | -1.00% | -3.09% | 36% | -1.07% | +25.76% | -32.63% | 14 | weak |
| March | -0.60% | +1.16% | 50% | -0.11% | +21.15% | -13.67% | 14 | no clear pattern |
| April | +4.54% | +6.36% | 64% | +5.69% | +22.73% | -11.41% | 14 | moderate |
| May | +3.35% | +2.24% | 79% | +5.17% | +17.94% | -12.32% | 14 | moderate |
| June | +2.50% | +5.07% | 73% | +1.94% | +14.08% | -16.73% | 15 | moderate |
| July | +4.46% | +4.79% | 67% | +2.32% | +47.91% | -30.19% | 15 | moderate |
| August | +1.32% | +1.83% | 67% | +2.45% | +15.58% | -16.81% | 15 | weak |
| September | +2.54% | +0.53% | 53% | -1.14% | +26.80% | -16.72% | 15 | no clear pattern |
| October | -2.47% | -0.44% | 43% | -4.03% | +13.43% | -31.34% | 14 | no clear pattern |
| November | +4.34% | +1.71% | 64% | +2.87% | +32.64% | -9.60% | 14 | weak |
| December | +1.45% | +1.10% | 64% | +0.81% | +16.25% | -6.77% | 14 | weak |
What drives Meta Platforms
- Digital advertising, which peaks in the fourth quarter, and AI capital spending plans.
- Regulation in the EU and US and engagement trends across its apps.
Sell in May for Meta Platforms
From 2013 to 2025, the November to April half averaged +22.98% and the May to October half +15.74%. The winter half did better in 54% of 13 years. Compare all markets.
How Meta Platforms reacts to its earnings
Across 57 results announcements since 2012, Meta Platforms moved +2.07% on average over the two sessions around the release, rising 60% of the time. The typical move, up or down, was 8.43%, and the average move relative to the S&P 500 was +1.84%. The largest was +31.50% on July 24, 2013.
| Results filed | Two-day move | Versus S&P 500 | 20 days later |
|---|---|---|---|
| July 29, 2026 | -9.16% | -9.28% | -2.91% |
| April 29, 2026 | -8.85% | -9.83% | -5.37% |
| January 28, 2026 | +9.71% | +9.85% | -2.37% |
| October 29, 2025 | -11.31% | -10.32% | -15.68% |
| July 30, 2025 | +10.49% | +10.98% | +6.77% |
| April 30, 2025 | +3.21% | +2.43% | +16.34% |
| January 29, 2025 | +1.88% | +1.82% | -2.39% |
| October 30, 2024 | -4.33% | -2.14% | -4.06% |
| July 31, 2024 | +7.46% | +7.27% | +11.57% |
| April 24, 2024 | -11.03% | -10.59% | -5.71% |
| February 1, 2024 | +21.75% | +19.42% | +28.89% |
| October 25, 2023 | -7.74% | -5.14% | +9.26% |
Year by year
Latest insights on Meta Platforms
Questions
What is the best month for Meta Platforms?
Since 2012, January has had the highest average move for Meta Platforms at +9.15%, rising in 71% of 14 years. May has the highest share of positive years (79%).
What is the worst month for Meta Platforms?
October has had the weakest average move at -2.47%, rising in 43% of 14 years.
How does Meta Platforms usually do in October?
Meta Platforms has averaged -2.47% in October (median -0.44%), rising in 43% of 14 years. We rate the pattern as no clear pattern.
Alerts for Meta Platforms
Pick your markets. We email when something relevant moves. Free during launch.
Not investment advice. Market Seasonality publishes historical statistics, news summaries and scenario analysis for information and education. Past patterns do not guarantee future results. Nothing here is a recommendation to buy, sell or hold any asset, and scenarios describe possible paths without predicting them. See the disclaimer and methodology.