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Question

What is the best month for Meta Platforms?

Short answer

Since 2013, January has been the strongest month for Meta Platforms, averaging +9.15% and rising in 71% of 14 years. October has been the weakest, at -2.47%.

We rate the January pattern as strong and the October pattern as no clear pattern. April comes second at +4.54%. A strong month is when prices have tended to rise, not a promise that they will.

Every month, ranked

Meta Platforms, 2012 to 2026

+9.2%+4.6%-4.6%-9.2%Jan: average +9.15%, up in 71% of 14 yearsJanFeb: average -1.00%, up in 36% of 14 yearsFebMar: average -0.60%, up in 50% of 14 yearsMarApr: average +4.54%, up in 64% of 14 yearsAprMay: average +3.35%, up in 79% of 14 yearsMayJun: average +2.50%, up in 73% of 15 yearsJunJul: average +4.46%, up in 67% of 15 yearsJulAug: average +1.32%, up in 67% of 15 yearsAugSep: average +2.54%, up in 53% of 15 yearsSepOct: average -2.47%, up in 43% of 14 yearsOctNov: average +4.34%, up in 64% of 14 yearsNovDec: average +1.45%, up in 64% of 14 yearsDec
Meta Platforms: average move by month. Solid bars held the same direction in both halves of the sample; faded bars did not.
RankMonthAverageMedianUp yearsPattern
1January+9.15%+9.38%71%strong
2April+4.54%+6.36%64%moderate
3July+4.46%+4.79%67%moderate
4November+4.34%+1.71%64%weak
5May+3.35%+2.24%79%moderate
6September+2.54%+0.53%53%no clear pattern
7June+2.50%+5.07%73%moderate
8December+1.45%+1.10%64%weak
9August+1.32%+1.83%67%weak
10March-0.60%+1.16%50%no clear pattern
11February-1.00%-3.09%36%weak
12October-2.47%-0.44%43%no clear pattern

Exact date ranges

Seasonal windows that held in at least 75% of years

Jan 1 to Mar 17Opens in 85 days
85%higher in 13 years
Average +9.82%Median +4.89%Worst year -38.21%

Likely range of the hit rate 58% to 96%. 2013 to 2018: 100%, 2019 to 2025: 71%. Weaker in recent years.

Apr 21 to Jul 10Opens in 195 days
92%higher in 13 years
Average +15.50%Median +10.28%Worst year -9.14%

Likely range of the hit rate 66% to 99%. 2013 to 2018: 100%, 2019 to 2025: 86%. Weaker in recent years.

Aug 21 to Sep 10Opens in 317 days
85%higher in 13 years
Average +2.61%Median +1.89%Worst year -4.89%

Likely range of the hit rate 58% to 96%. 2013 to 2018: 83%, 2019 to 2025: 86%.

Nov 3 to Dec 18Opens in 26 days
85%higher in 13 years
Average +5.99%Median +4.59%Worst year -5.74%

Likely range of the hit rate 58% to 96%. 2013 to 2018: 67%, 2019 to 2025: 100%.

Why it might happen

  • Digital advertising, which peaks in the fourth quarter, and AI capital spending plans.
  • Regulation in the EU and US and engagement trends across its apps.

Full statistics, technicals and event reactions: Meta Platforms. How to read these numbers: guide.

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Not investment advice. Market Seasonality publishes historical statistics, news summaries and scenario analysis for information and education. Past patterns do not guarantee future results. Nothing here is a recommendation to buy, sell or hold any asset, and scenarios describe possible paths without predicting them. See the disclaimer and methodology.