SAP: seasonality, event history and insights
In October, SAP has averaged +2.73% and risen in 54% of 28 years (1998 to 2025). We rate the October pattern as no clear pattern.
Last close 188.60 on October 6, 2026: +1.92% on the day, -7.94% this year, +1.58% so far in October.
Technicals
Month by month
| Month | Average | Median | Up years | Last 10 years | Best | Worst | Years | Pattern |
|---|---|---|---|---|---|---|---|---|
| January | +1.66% | -0.41% | 46% | +1.05% | +34.93% | -18.14% | 28 | no clear pattern |
| February | +0.12% | -0.82% | 43% | -0.72% | +14.04% | -9.93% | 28 | no clear pattern |
| March | -0.62% | +1.31% | 57% | -0.28% | +9.60% | -23.09% | 28 | no clear pattern |
| April | +3.37% | +0.64% | 57% | +3.78% | +39.03% | -16.80% | 28 | weak |
| May | +1.25% | +1.14% | 59% | +2.45% | +14.01% | -21.21% | 29 | no clear pattern |
| June | +1.17% | +0.69% | 59% | +1.58% | +17.93% | -13.69% | 29 | no clear pattern |
| July | +2.78% | +2.53% | 62% | +2.22% | +24.36% | -23.98% | 29 | moderate |
| August | -0.21% | +1.06% | 59% | +1.99% | +21.07% | -21.38% | 29 | no clear pattern |
| September | -2.63% | -0.97% | 45% | -1.19% | +5.59% | -41.08% | 29 | no clear pattern |
| October | +2.73% | +1.05% | 54% | +0.30% | +69.28% | -31.09% | 28 | no clear pattern |
| November | +1.65% | +2.81% | 64% | +1.63% | +18.81% | -33.71% | 28 | weak |
| December | +1.40% | +0.49% | 50% | +0.54% | +45.62% | -14.67% | 28 | no clear pattern |
What drives SAP
- Cloud migration of enterprise software customers; Europe's largest software company.
- Fourth-quarter deal signings matter most because of enterprise budget cycles.
Sell in May for SAP
From 1999 to 2025, the November to April half averaged +7.96% and the May to October half +3.18%. The winter half did better in 63% of 27 years. Compare all markets.
Year by year
Latest insights on SAP
Questions
What is the best month for SAP?
Since 1998, April has had the highest average move for SAP at +3.37%, rising in 57% of 28 years. November has the highest share of positive years (64%).
What is the worst month for SAP?
September has had the weakest average move at -2.63%, rising in 45% of 29 years.
How does SAP usually do in October?
SAP has averaged +2.73% in October (median +1.05%), rising in 54% of 28 years. We rate the pattern as no clear pattern.
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Not investment advice. Market Seasonality publishes historical statistics, news summaries and scenario analysis for information and education. Past patterns do not guarantee future results. Nothing here is a recommendation to buy, sell or hold any asset, and scenarios describe possible paths without predicting them. See the disclaimer and methodology.